Merchants, Get Granular!
October 24, 2009 by Jeremy Kossen
Filed under Merchants, Metrics
The Merchant’s Guide to Everything You Wanted to Know About Pay-Per-Call Metrics
While Pay-Per-Call (PPCall) metrics are similar to Pay-Per-Click (PPC) metrics, there are some distinct differences and as a savvy Merchant (Advertiser), you should have a thorough grounding in Pay-Per-Call metrics to get the highest return from those precious advertising dollars.
Merchants who use Pay-Per-Call love [...]