http://paypercallposse.com Pay-Per-Call Wed, 28 Oct 2009 23:07:46 +0000 http://backend.userland.com/rss092 en The Merchant's Guide to Everything You Wanted to Know About Pay-Per-Call Metrics While Pay-Per-Call (PPCall) metrics are similar to Pay-Per-Click (PPC) metrics, there are some distinct differences and as a savvy Merchant (Advertiser), you should have a thorough grounding in Pay-Per-Call metrics to get the highest return from those precious advertising ... http://paypercallposse.com/2009/10/pay-per-call-metric/ Inbound Marketing is an incredible book.  It is one of the best marketing books to come out to date.   The wait list at Amazon is lengthy.   The authors are the founders of Hubspot. Inbound Marketing is an incredible book.  It is one of the best marketing books to come out to ... http://paypercallposse.com/2009/10/inbound-marketing-book-review/ Pay-Per-Call can be a highly lucrative option for advertiser and affiliate alike.   It's proven to be highly effective, both from a lead generation standpoint and an ancillary revenue source for not just super-affiliates, but for bloggers who cover high margin industries. Pay-Per-Call can be a highly lucrative option for advertiser and ... http://paypercallposse.com/2009/10/pay-per-call-profits/ The name Chris Brogan is synonymous with Social Media and Web 2.0.  Chris has established himself as the preeminent thought leader in the Social Media space.   Whilst thousands of wannabes run around with the "Social Media Expert" moniker appended to their title, Chris truly is an undisputed expert and guru. The ... http://paypercallposse.com/2009/10/chris-brogan-trust-agents/ Best practices.   Spammers be gone!   Spammers are like a virus.  And, worst of all, they give entire industries a bad name.   That's why establishing best practices from the beginning is important. Perhaps equally insidious in the Pay-Per-Call industry is the surfacing of telemarketers who call Pay-Per-Call numbers whilst prospecting.   Who wants ... http://paypercallposse.com/2009/10/spammers-be-gone/ Social Media - Have you joined the conversation? Social Media and Pay-Per-Call may go together swimingly, particularly for ROI-sensitive executives in turbulent economic times like this. Social Media can be easily quatified with Pay-Per-Call unlike other forms of social media.  This is great news! Social Media - Have you joined the conversation? ... http://paypercallposse.com/2009/10/social-media-when-are-you-joining-the-conversation/ The blog you've been eagerly waiting for is finally here.  The blog you've been eagerly waiting for is finally here.  The blog you've been eagerly waiting for is finally here.  The blog you've been eagerly waiting for is finally here.  The blog you've been eagerly waiting for is finally ... http://paypercallposse.com/2009/10/pay-per-call-seo-strategy/ It's about time Pay-Per-Call found herself a blog.  Woot!  Blogging and pay-per-call go together like Amos and Andy, peanut butter and chocolate, Donald Trump and Rosie O'Donnell.  Ok, maybe not The Donald and Rosie. It's about time Pay-Per-Call found herself a blog.  Woot! It's about time Pay-Per-Call found herself a blog.  Woot!  ... http://paypercallposse.com/2009/10/social-media-have-you-joined-the-conversation/ [caption id="attachment_63" align="alignleft" width="300" caption="Where is my martini?"][/caption] Featured on AMC, a network obscure to most boob-tube viewing Americans, Mad Men has become a cultural phenomenon. Oblivious to modern conventions of political correctness, Mad Men transplants viewers for an hour each Sunday to a bygone era of three-martini lunches, inappropriate office romances, ... http://paypercallposse.com/2009/10/mad-men-pay-per-call/